What Is The Most Underrated Word In Web Design?

“An “affordance” is a perceived signal or clue that an object may be used to perform a particular action. A chair sits at around knee height and appears to provide support. It affords sitting. A toothbrush has a handle a little longer than the human palm. It affords gripping.” Smashing Magazine   All of the objects…

What Does the Color of Your Logo Say About Your Business? (Infographic)

Check out this fantastic article I came across on www.entrepreneur.com about ‘What Does the Color of Your Logo Say About Your Business?’ Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more powerful…